Nature’s HUG Alternative Protein: What Is It, Benefits and Why You Should Make the Switch to This Superbly Nutritious Formula

When it comes to meals for your beloved pup or kitty, there isn’t room for compromises. You want to give them the best nutrients to help them stay strong and healthy. But with so many products out there, it can be difficult to make a choice. 

Finding a brand that’s affordable, healthy and suitable for your pet can be overwhelming. If you want a product that fulfils these criteria, Nature’s HUG pet food might be what you’re looking for. The brand’s innovative formula contains NH+, an alternative protein that provides optimal nutrition for both cats and dogs at different stages of their growth.

Learn about what goes into the making of this exceptional product and why it’s a pawsome choice for your pet!

Brand Story

A girl and her pet dog sitting on top of two Nature's Hug pet food sack

Nature’s HUG began their journey with a mission to create brighter futures – not only for our beloved pets but also for future generations and the planet. 

As pet parents themselves, they know the importance of giving furry friends a healthy diet. After all, they’re an integral part of the family and deserve nothing less. 

With this goal in mind, the brand set out to produce an alternative to traditional pet food. The result is delicious, eco-friendly meals that are sure to give your pets all the fuel they need to lead a happy and healthy life.


Nature's Hug Dog and Cat food

Staying true to their mission of providing the best, Nature’s HUG uses the finest ingredients sourced locally from Ontario, Canada. Each bag is packed with essential vitamins and minerals to enhance your pet’s overall health.

Find out more about how the ingredients contribute to the well-being of your pet below.


If you have concerns about genetically modified organisms (GMOs), there’s more reason why you should choose Nature’s HUG.

All recipes consist of natural ingredients that are free of dangerous chemicals. You can have peace of mind knowing that your pet is enjoying delicious foods that don’t contain any harmful substances. 


Certain ingredients in traditional pet food such as meat, corn, and wheat can trigger allergies. To reduce the chances of adverse reactions in your fur baby, consider switching to a grain-free option. 

Nature’s HUG’s grain-free formula is ideal for dogs and cats with food-related allergies. It provides an excellent diet while allowing pets to safely avoid the potential allergens usually found in regular food.

On top of that, grain-free food is also easier to digest as they contain less fibre. Your pet’s bowel movements will become more regular as they won’t need as much energy to break the food down.

High Nutritional Value

This incredibly nutritious pet food is packed with nutrients your pets will love. 

  • Omega 3 fatty acids and fruits

Enriched with Omega 3 fatty acids and fruits, the formula contains antioxidants and anti-inflammatories that enhance flexibility and joint mobility.

  • Protein NH+

The protein NH+ provides all the benefits of animal-based proteins without being meat! It’s rich in fibre but low in fat and calories. 

  • Vitamins

The formula contains calcium, and vitamins C and D that enhance your pet’s dental health and bone structure. Furthermore, the addition of sunflower oil and zinc helps to give your pet healthier skin.


Aside from providing superior nutrition for your pets, Nature’s HUG is also committed to keeping our planet healthy. The innovative protein NH+ can be fermented, grown and harvested in a day. Moreover, it doesn’t require huge amounts of feed, land and water. 

This production process uses lesser natural resources and generates fewer greenhouse gas emissions. The result is an eco-friendly product that doesn’t compromise on sustainability!


Nature’s HUG provides custom formulas to give your cats and dogs the nutrients they need throughout their entire life. From puppies and kittens to seniors, the brand offers tailored recipes specifically suited to the age group of your pet.

Alternative Proteins for Cats

Whether your cat is an adult or a kitten, Nature’s HUG’s range of formulas will provide him with the precise nutrition he needs to lead a healthy and active life.

For Kittens

  • Made for kittens 2 to 12 months old
  • 32% sustainable protein content
  • Contains calcium and vitamin D3 to enhance bone structure

Providing your kitten with a healthy diet is essential to ensure that he grows up strong. This kitty recipe is designed to meet all of your pet’s nutritional requirements. Plus, it contains additional sources of energy perfectly suited to support his growth in the first year.

For Adults

  • Made for adult cats 1 to 10 years old 
  • Contains vital nutrients and fibre to boost immunity and overall health
  • Packed with fibre-rich sources to prevent hairballs and enhance bowel movements

Nature’s HUG Indoor Hairball recipe provides a balanced diet that can help your adult cat maintain a healthy weight. Furthermore, its Prohair system consists of omega 3 and 6 fatty acids to improve the condition of your cat’s skin and coat.

For Seniors

  • Made for older or less active senior cats 10 years and above
  • Contains fewer calories to reduce the risk of obesity
  • Powerful antioxidant properties to support an ageing immune system

The alternative protein in the formula is suitable for older cats as it’s lower in fat and easier to digest. Additionally, the Opti-Joint blend made up of fruits and omega-3 fatty acids has anti-inflammatory and antioxidant properties that promote healthier joints.

Alternative Proteins for Dogs

Nature’s HUG’s formulas are customised to meet the unique needs of dogs from puppies to seniors. Whatever stage of life your pet is in, you can find a product tailored to help him live a happy life.

For Puppies

  • Made for puppies 2 to 12 months old
  • 27% sustainable protein content
  • Contains kale, turmeric and natural anti-arthritic sources

With this puppy recipe specially formulated for toy and small breeds, your pet is sure to get the best start in life. Each bag includes superfoods such as flaxseed, kelp and kale to strengthen bones and immunity.

For Adults 

  • Made for adult dogs 1 to 10 years old
  • Hypoallergenic and grain-free
  • Contains tapioca, turmeric, and L-Lysine to support skin health and immunity

Specially made for adult dogs, this recipe provides the nourishment your dog needs to lead a long, vibrant life. It’s loaded with amino acids and superfoods for optimal energy and a robust immune system.

For Seniors – Less Active Toy & Small Breeds

  • Made for toy and small breed senior dogs 10 years old and above
  • 24% sustainable protein content
  • Opti Biom blend contains pre, pro, and postbiotics

Formulated to meet the needs of toy and small breeds of senior dogs, the contents are easy to digest and aid your pet in maintaining a healthy weight. The Opti Biom blend boosts the health of your pet’s microbiome and helps to maintain his metabolic balance.

For Seniors – Less Active and Medium Large Breeds

  • Made for medium and large breed senior dogs 7 years old and above
  • Denta+ formula with added Vitamin C
  • Prohair system with sunflower oil, flaxseed, zinc, omega 3 and 6 fatty acids

This recipe is a great option for medium and large breed dogs in their senior years. It provides high-quality nutrition that helps your furry friend stay healthy as he ages. The Denta+ formula promotes better oral health, effectively reducing plaque formation and infections.

Transitioning Your Pet to a Nature’s HUG Diet

If you’ve decided to switch your pet to a Nature’s HUG diet, you might be wondering what’s the best way to do so. This doesn’t have to be stressful! A good starting point is to slowly transition your pet to the new food over a period of time so his body has a chance to adjust.

Begin by giving your pet a combination of 80% of his current food and 20% Nature’s HUG content. In the next 7 to 10 days, gradually increase the proportion of Nature’s HUG pet food until you’re only feeding him the new food.

Why We Recommend Nature’s HUG Pet Food

It’s absolutely essential to ensure that your pet receives a balanced and nutritious diet from the moment he comes into your life. Different breeds of dogs and cats may need special diets due to their size and age.

Nature’s HUG has exactly what your pet needs to grow, develop, and sustain his bodily functions at different stages of life. The top-quality ingredients inside each pack are definitely something your canine and feline companion will enjoy.


  • Winnie Tan


    Winnie enjoys reading and binge-watching her favourite shows. Fantasy is one of the genres she enjoys!

  • Emilia Wong


    Bubble tea and sleeping are two of Emilia's favourite things. She also enjoys cooking and loves to experiment with new recipes for different cuisines.


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